You’re a marketer. You understand what your funnel looks like. You even have a marketing strategy in place. But something is not working.

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It could be your targeting, it could be your copy on the website, or it could be your messaging.

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But how do you know it? What can you do to identify the problem? And eventually, fix them?

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In this workshop, Sharmad Kuvelkar (Co-Founder, Stoa) will take you through three levels of reading through your marketing data and as an effect, optimizing your marketing strategy.

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Sharmad has spent more than 6 years in Marketing Analytics and Tech domain and has toyed with hundreds of tools that top marketers use to improve their marketing strategy, almost always backed by strong data.

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Ps: If you’re here, reading this, we could do that because of these tools alone. There’s our secret out. Learn more hacks in this workshop.

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At the end of the workshop, you will:

1. Learn the basic unit of marketing analytics
2. Learn three levels of marketing tracking activities.
3. Learn to see what the users do on your website.
4. Learn to track ROI of your marketing efforts
5. As an effect, learn to customize your marketing strategy

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Join in!

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