The folks in customer success roles also enjoy a special safety net in the company.
According to BCG, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. An increase in customer retention by 5% increases profits by 25% to 95%.
Therefore, you see the rise in customer success and account management roles. They are crucial to businesses today. Especially IT and SaaS businesses.
To decode what the customer success champions do, we have Tayyab Zafar (Senior Manager Customer Success, Wingify) for this masterclass.
In his 8 years of experience handling accounts worth millions, Tayyab has developed frameworks.
Frameworks which help him build better relationships, retain clients, and deal with difficult customers. And in this masterclass, he is going to share them with us.
In this masterclass, you will: